Preface
Today, organizations engage with customers, business partners, and employees who are increasingly using mobile technology as their primary general-purpose computing platform. These organizations have an opportunity to fully embrace this new mobile technology for many types of transactions, including everything from exchanging information to exchanging goods and services, from employee self-service to customer service. With this mobile engagement, organizations can build new insight into the behavior of their customers so that organizations can better anticipate customer needs and gain a competitive advantage by offering new services.
Becoming a mobile enterprise is about re-imagining your business around constantly connected customers ...
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