Appendix A. Business Understanding
This chapter consists of four essays on the critical first phase of CRISP-DM:
- Defining business objectives by Tom Khabaza
- Assessing the situation by Meta Brown
- Translating your business objective into a data mining objective by Dean Abbott
- Producing a project plan ensuring a realistic timeline by Keith McCormick
Introduction
This is a special chapter because it does not consist of recipes but four essays through which it addresses the subtasks within the opening phase of any data mining project—the business understanding phase:
"Understanding the project objectives and requirements from a business perspective, then converting this knowledge into a data mining problem definition".
Business understanding is about problem ...
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