The business case for Cognos Workspace
This section sounds like a catchy name of a webinar or a clever marketing campaign. However, there really is a strong business case for Cognos Workspace. This product was purpose-built for the business users and relies on the business users to drive the acceptance of it.
As we have discussed, Cognos Workspace is all about empowering the business user. The simplest business case for this product is the ability of someone in the business to now design and build their own dashboard without IT support. This alone is a pretty powerful capability. What I would like to do though is move beyond the business case to how you and I can drive user adoption.
The easiest way to drive user adoption is from the top down, and ...
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