Foreword
Business Analytics is one of IBM’s core initiatives, as defined by our Chairman. It’s core because it is IBM’s goal to bring to its clients and business partners tools and technologies that can accelerate the process of gaining greater insights from data to drive better outcomes. We at IBM have been committed to this goal for more than a century, starting with time-recording systems and punched cards to the world’s first magnetic storage systems. The tools have changed but the drive to deliver value to our clients remains, and our commitment to provide the best tools and technologies, along with the services to implement them, drives every IBM employee in the Business Analytics and Optimization group.
The book is unique in that it captures ...
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