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IBM Cognos Business Intelligence V10.1 Handbook by Martin Keen, Shinsuke Yamamoto, Ksenija Rusak, Scott Masson, John Leahy, Armin Kamal, Rodrigo Frealdo Dumont, Brecht Desmeijter, Dean Browne

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Business scenario and personas used in this book
This chapter describes the fictitious business scenario and personas that we use to demonstrate IBM Cognos Business Intelligence (BI) functions and use cases that we describe in this book.
In this chapter, we discuss the following topics:
3.1 Business scenario overview
 
Fictional company used for this scenario and samples: This book uses the fictional Great Outdoors company, and IBM provided samples to describe business ...

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