iAd is an exciting mobile advertising opportunity from Apple.
In this chapter, we will look at:
Announced by Apple in the summer of 2010, an iAd allows you to directly target customers with amazingly interactive ads integrated into applications purchased on the App Store. Each iAd begins as a small exciting banner on a user's personal device that once activated bursts to fill the screen, giving you, the advertiser, a chance to craft a deeply immersive experience.
Application developers on the Apple App Store designate space within their ...