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iAd Production by Ben Collier

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Chapter 1. Getting Started with iAd

iAd is an exciting mobile advertising opportunity from Apple.

In this chapter, we will look at:

  • What an iAd is
  • What makes an iAd awesome
  • The anatomy of an iAd
  • The technology that powers iAd
  • The tools available to build your own iAds
  • How to access to the tools

Learning what an iAd is

Announced by Apple in the summer of 2010, an iAd allows you to directly target customers with amazingly interactive ads integrated into applications purchased on the App Store. Each iAd begins as a small exciting banner on a user's personal device that once activated bursts to fill the screen, giving you, the advertiser, a chance to craft a deeply immersive experience.

Application developers on the Apple App Store designate space within their ...

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