O'Reilly logo

I Win, You Win by Carl Lyons

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

3Communication

Being a good negotiator is about being a good communicator. We know from sales research that people are more likely to buy from you if they trust you. In negotiations people are more likely to make agreements with you if they feel understood. Good communication is measured by how your message is received by the other party rather than by what you think you have delivered. You will know how it has been delivered by the response you get. You will only be able to communicate well if you enter the world of the person you are communicating with and this is why understanding values and beliefs is so important. Gathering this information will give you access to the things that are of value to the other side and allow you to communicate ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required