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I Love Mondays: The autobiography of Sir Alec Reed CBE by Judi Bevan, Alec Reed

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CHAPTER 22The Big Give

MY LATEST PASSION IS THE BIG GIVE. In 2007 I held a brainstorming session to explore how I could give away money more effectively and at the same time help others to do the same. Although I continued to support Ethiopiaid, Womankind and several other causes, I was struggling to find new charities in areas that truly interested me. I wanted to find a more intelligent way of giving money to charity.

I like to be pro-active about giving, and do not usually respond well to requests. Like most philanthropists, I receive sack-loads of letters from various charities and individuals, which usually end up in the bin, either because their literature is too long and tedious to read or because they operate in areas that do not fire ...

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