no. 68
SELECTED BYRETO CADUFFPONTRESINADESIGNED BYHERBERT MATTER
When Swiss designer Herbert Matter, at the age of twenty-seven, started his now iconic poster series for Swiss tourism clients in the early 1930s, he had just come back from a stint in Paris, where he collaborated with A. M. Cassandre, Fernand LÉger, and Le Corbusier.
In Switzerland, his French-inspired flair met the rigid and Bauhaus-influenced ideas of his fellow “foto grafiker” friends such as Max Bill. The result culminates in a series of posters that had nothing to do with the illustrative process that dominated poster design at that time. It was fresh, modern, and provocative, and it took the vocabulary from surrealism and constructivism and applied it to the commercial ...
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