no. 62
XIII SECESSION EXHIBITION, VIENNA, 1902 [COLOR LITHOGRAPH]SELECTED BYDAVID RAIZMANDESIGNED BYKOLOMAN MOSER
Koloman Moser’s (1868–1918) 1902 poster for the XIII Vienna Secession exhibition demonstrates a designed object’s resonance with a particular historical moment that moves beyond descriptions of formal invention or relationships to general tendencies or influences of the period and engages other aspects of the viewer’s experience.
It goes almost without saying that Moser’s image and lettering are modern for their time, exploring a vocabulary of flattened simplified shapes and experimental letterforms that unify the composition and show broad similarities to contemporary strategies in painting and in printing, moving away from narrative ...
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