no. 61
SELECTED BYSTEVEN HELLERBIFURDESIGNED BYA.M.CASSANDRE
In 1929, Charles Peignot, director of Deberny & Peignot, sponsored A. M. Cassandre’s experiment with a new typeface and engraved Bifur. This complex melange of fat and thin lines and crossbars knocked the typographic world on its ear, but not always in positive terms. “There were no new or innovative typefaces which existed at the time. Bifur created a real scandal...at least in the small world of publishing and printing,” wrote Peignot. “Engraving this design took considerable effort. Needless to say (however), Bifur was not a financial success, but in those happy days one could afford to take a few risks.’’
The story of Bifur is as much a testament to Deberny & Peignot as it is ...
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