no. 3

SELECTED BYJ. J. SEDELMAIERLONDON UNDERGROUND GRAPHICSDESIGNED BYVARIOUS DESIGNERS

I can’t think of a more substantial and influential collection of posters designed under one company’s umbrella than the posters of the London Underground. Beginning in 1908, and continuing now for over a century, this graphic approach of using a variety of design styles to advertise and brand a company’s image had to have served as inspiration to corporations like MTV when devising the most effective means of reinforcing their image in the public’s eye.

Another block of work that was clearly inspired on several levels by the LU approach was the 1920s Chicago Utilities posters. From 1922, and continuing throughout the decade, the Chicago region’s elevated ...

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