CHAPTER 8

Politicians, Pundits,and Stars:D in R.E.A.D.

Every time a person is rewarded for a behavior, the behavior becomes entrenched. The toddler shakes her head “no.” It works. She does it again and again. Adults are those children covered in more layers of life. When something works, you keep it in your repertoire and build on it.

When you hit conflict or simply need to influence someone, you revert to a successful model. Some of these behaviors will be conscious and intentional, and others will be adaptors that have worked for so long they become second nature. Here are a few strategy models. Look around you and create your own list based on what you observe, so that it becomes a tool for you to use in the “D,” or decide, of R.E.A.D.

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