ACKNOWLEDGMENTS

Many people helped conceive, research, write, and revise this book.

In August 2010, my Babson College colleague, Dwight Gertz, made the comment about client reactions to Porter’s work that got me thinking about creating this book. My editor Neal Maillet’s enthusiasm for the idea, and his efforts to engage his colleagues at Berrett-Koehler, helped turn the book into a reality. And managing director Jeevan Sivasubramaniam’s marvelous orchestration of Berrett-Koehler’s many talented collaborators helped turn the rough manuscript into a more polished final book.

In researching this book, help from entrepreneurs, start-up experts, and capital providers proved invaluable. While the entrepreneurs I interviewed are listed in Chapter 9 ...

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