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Hungry Start-up Strategy by Peter S. Cohan

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CHAPTER 8Can Big Companies Train Entrepreneurs?

MANY UNIVERSITY STUDENTS are drawn to entrepreneurship but they’re not ready to start companies while still in their senior years. These budding entrepreneurs are hungry for information to help them decide whether to start their companies.

Some students conclude that, thanks to their ability to subsist on Ramen noodles and an absence of financial obligations to others, graduation is the perfect time to start a company. Others decide in college that they will always need the structure of a big company and hope to find one that encourages some degree of innovation. Still others know that they want to start a company but believe that they need big company experience before they jump into entrepreneurship’s ...

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