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Hungry Start-up Strategy by Peter S. Cohan

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INTRODUCTION

THERE ARE PLENTY of reasons not to start a company. Here are just four:

image Odds are good that you will fail. As an investor in private companies, I have repeatedly been told that a venture capitalist is thought to have a successful track record with one big success out of ten bets. I was considered unusually successful because only half of the ones in which I invested went out of business.

image If you, friends, family, or others invest money in the start-up, chances are that the money will be lost. A corollary of the high odds of start-up ...

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