Praise for Humanize
“Humanize offers practical content and insightful thinking that will help businesses make the deep changes needed to thrive in today’s social world. “
—Mike Smith, author of Matchpoint and President of Forbes.com
“Companies need to be social, and worry less about doing social media. In this timely and important book, Grant and Notter provide a detailed model for making the humanization leap. Social media success is about people, not logos, and embedding that attitude in your company isn’t easy. But armed with this book, you’ve got a fighting chance.”
—Jay Baer, co-author of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social
“I like how-to. Which is why I like this book immensely. It gets beyond ...
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