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Humanize: How People-Centric Organizations Succeed in a Social World by Maddie Grant, Jamie Notter

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8. How to Be Generative

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Yesterday, prosperity’s great question was: how much more value than your nearest rival could you, over time, create? Today, prosperity’s great question is: compared with your fiercest competitor, how much more meaningful, authentic, enduring value can you, over time, create?

—Umair Haque, The New Capitalist Manifesto

“Generative” is not a word commonly associated with business or organizations. It means, quite simply, to be capable of producing or creating. On the surface, the term does have apparent relevance to the business world. After all, most organizations are designed to produce or create something. But the word ...

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