7. How to Be Trustworthy
“Technique and technology are important, but adding trust is the issue of the decade.”
—Tom Peters, in Stephen M.R. Covey, The Speed of Trust
We have to be careful with the idea of trust because as an idea, it has achieved a status dangerously close to notions like motherhood and apple pie. When ideas become that universally (and sentimentally) favored, we tend to overlook them in the end and take them for granted. Trust is, of course, universal. All human beings have an experience of what trust is, and it usually connects closely to things we all value deeply. It is a central element of the parent-child bond, so we are ...
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