Human Resources Management for Health Care Organizations: A Strategic Approach

Current Perceptions of Health Care Organizations

At present many customer-patients consider themselves to be educated about health care and, thanks to mass advertising through traditional media sources and on the Internet, often pride themselves on being informed consumers. As already mentioned, many American health care organizations possess a reputation, sometimes good and sometimes not so good, in their community based on history and past performance. However, with the recent spotlighting of health care by politicians and legislators, among other factors to be discussed later in this chapter, health care organizations today endure more scrutiny than ever before.

This scrutiny begins at the physician's office, the time-honored entry point of ...