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Human Resource Management: Text and Cases by Swapnalekha Basak, Sharon Pande

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10

EMPLOYEE ENGAGEMENT

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Chapter Objectives

  • To understand the meaning of employee engagement.

  • To understand how employee engagement makes business sense.

  • To understand various means to drive employee engagement in an organization.

  • To understand how employee engagement is measured and learn to design a survey questionnaire.

Opening Case

‘Actually, I am stuck. I don't know where to start, there are so many problems and issues,’ Ashutosh Kadam said, sighing. Seema Ghatak, sitting across the table sipping her cappuccino waited for him to finish. Five minutes went by and neither of them spoke. ‘You definitely look agonized!’ she said ‘in ...

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