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Human Resource Management: Text and Cases by Swapnalekha Basak, Sharon Pande

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4

RECRUITMENT

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Chapter Objectives

  • To develop appropriate recruitment strategies for an organization and understand the process of recruitment.
  • To understand the sources of recruitment and their advantages and disadvantages.
  • To understand employer branding and learn how to design and implement an employer brand strategy.
  • To understand metrics to measure the effectiveness of the recruitment process.

Opening Case

Orion was one of the world's top Business Intelligence (BI) product companies. Its Indian subsidiary, Orion India, was headquartered from Mumbai. The mandate for the company was the selling and implementing of Orion BI software. ...

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