Preface

The value proposition that an enterprise has created has shifted. The value of a modern company is in the intangibles, most of which are human capital of one form or another: expertise, customer relationships, employer brand, intellectual property, and business processes. The companies that will thrive and prosper are those that get the most out of their human capital, and that requires they understand what is going on with their workforce, how investments affect it, and how to communicate those changes effectively with all parts of the enterprise. The human resources industry is just beginning to grasp the value of understanding its human capital and evolving from a shepherd’s role to one that can bring change and add significant strategic value.

There has been quite a bit written recently about big data and the power of analytics. Yet not much has been written on predictive analytics and even less on human capital predictive analytics. Rigorous analysis that provides true impact and shows organizations how to optimize their human capital investments through predictive analytics is necessary for organizations to outperform their competitors in today’s competitive environment.

Building on the work of Jac and his HCM:21 model (Human Capital Metrics for the 21st Century) and applying advanced statistical methodology, coupled with today’s computing power, we felt the need to write a book that showed how to accomplish the holy grail of human capital analysis: predictive analytics. ...

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