Providing a Description of Your Page
Search engines try to help visitors distinguish between results by adding information about the individual pages next to their URLs. Some search engines let you specify the description that should appear next to your page.
To control your page’s summary:
1. | In the head section of your page, type <meta name="description" content=".
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2. | Type a concise sentence or two that describes your page and hopefully persuades folks to click through.
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3. | Type " /> to complete the meta tag.
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Figure 24.4. You can offer search engines a concise description of your site.
✓ Tips
When a visitor sees a list of links that match ...
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