About Keywords
When prospective visitors go to a search engine to find information, they type a few identifying keywords that describe what they’re looking for. The more those words are honestly reflected on your page, the better your chances are that your page will appear in a search engine’s results. So, it’s a good idea to think about what your page is about, decide on some keywords that describe your page (and that might be used to find it), and then use your keywords consistently.
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