Introduction

In 2012, more than 2.8 billion people had access to the Internet, including 255 million people in the United States alone. Throw in 567 million Chinese users, 69 million German users, 54 million British users, 76 million Russian users, and 99 million Brazilians, and you can see the meaning of the word world in the term World Wide Web. Many of these Internet users are also creating content for the web—you can be one of them! Although accurate measurements of the total number of web pages are difficult to come by, Google surpassed the 1 trillion mark of indexed pages in the middle of 2008.

In the next 24 hours, hundreds of millions of new pages will appear in accessible areas of the Internet. At least as many pages will be placed on ...

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