About the Author
Bill Hughes is an experienced marketing strategy executive with over two decades of experience in sales, strategic marketing, and business development roles at several leading corporations, including Microsoft, IBM, General Electric, Motorola, and US West Cellular.
Dedication
I would like to dedicate this book to my son, Quinlan, as he begins his future as an Eagle Scout.
Author’s Acknowledgments
I need to thank a number of people who helped make this book a reality. First, I would thank my literary agent, Carole Jelen, of Waterside Publishing, for her support, encouragement, knowledge, and negotiation skills.
I would also like to thank the team at Wiley Publishing: Katie Mohr and Tonya Cupp. Your expertise helped me through the creative process. Thanks for your guidance.
I would like to thank Thomas Chun and Josh Mason of Samsung Telecommunications America for their assistance.
I would like to acknowledge my son, Quinlan, for keeping it relatively quiet (other than throwing the ball for Indy which bounced off my office door too many times) as I wrote this book. I would like to Arlen for successfully negotiating freshman year at WSU and Ellis for graduating with his degree in bioengineering.
Finally, I need to acknowledge the support and patience of my wife, Susan, as I wrote this book.
Publisher’s Acknowledgments
Senior Acquisitions Editor: Katie Mohr
Project Editor: Tonya Maddox Cupp
Editorial Assistant: Claire Johnson
Sr. Editorial Assistant: Cherie Case
