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HR from the Outside In: Six Competencies for the Future of Human Resources by Wayne Brockbank, David Ulrich, Mike Ulrich, Jon Younger

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CHAPTER 4CREDIBLE ACTIVIST

To appreciate credible activism, it’s necessary to look at a few examples.

Humana

Humana, headquartered in Louisville, Kentucky, is a leading healthcare company with 40,000 associates in the United States and Puerto Rico. It offers a wide range of insurance products and health and wellness services that incorporate an integrated approach to lifelong well-being. Humana has seized opportunities throughout its history to reinvent itself to meet changing customer needs.

In 2000, Humana had emerged from a failed merger; its stock had plummeted, and costs were rising exponentially. The new CEO, Mike McCallister, called on Bonnie Hathcock, Humana’s CHRO, to help create a new strategy to turn things around. Hathcock proved ...

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