In this final chapter, I let you in on some important issues and upcoming trends in the industry so you can continue to make sure you get the best deals. We discuss the following top trends:
Cards will be accepted in new places.
Smart cards will be smarter and safer.
Issuers will keep finding new markets.
Senior debt is a disturbing trend.
New enticements will be trendy, targeted, and even practical.
New technologies have made it possible to use cards in places we never thought possible. Consider vending machines. Half the U.S. vending machines are expected to accept cards by 2009. They’re already being used to sell all sorts of electronic equipment in department ...