How You Can Profit from Credit Cards: Using Credit to Improve Your Financial Life and Bottom Line

Chapter 8. Use Targeted Cards to Your Financial Advantage

Lenders know that targeting credit cards to certain specific groups is an effective way to grow their businesses. Student cards are a good example, but several cards are marketed to people with particular needs, such as folks who have never had credit, who need to rebuild credit, or who want business credit. Some cards are marketed to people with particular habits, ranging from shopping at certain stores, to supporting certain causes, to living the life of the rich and famous.

You’ll be fascinated by what the very wealthy can get for free from their cards, including free companion airline tickets and personal shoppers (an actual person who does your shopping for you) at stores such as Saks ...