You are previewing How: Why How We Do Anything Means Everything, Expanded Edition.
O'Reilly logo
How: Why How We Do Anything Means Everything, Expanded Edition

Book Description

The flood of information, unprecedented transparency, increasing interconnectedness-and our global interde¬pendence-are dramatically reshaping today's world, the world of business, and our lives. We are in the Era of Behavior and the rules of the game have fundamentally changed. It is no longer what you do that matters most and sets you apart from others, but how you do what you do. Whats are commodities, easily duplicated or reverse-engineered. Sustainable advantage and enduring success for organizations and the people who work for them now lie in the realm of how, the new frontier of conduct.

For almost two decades, Dov Seidman's pioneering organi¬zation, LRN, has helped some of the world's most respected companies build "do it right," winning cultures and inspire principled performance throughout their organizations. Seidman's distinct vision of the world, business, and human endeavor has helped enable more than 15 million people do¬ing business in more than 120 countries to outbehave the competition. In HOW: Why HOW We Do Anything Means Everything, Dov Seidman shares his unique approach with you. Now updated and expanded, HOW includes a new Fore¬word from President Bill Clinton and a new Preface from Dov Seidman on why how we behave, lead, govern, operate, consume, engender trust in our relationships, and relate to others matters more than ever and in ways it never has before.

Through entertaining anecdotes, surprising case studies, cutting-edge research in a wide range of fields, and reveal¬ing interviews with a diverse group of leaders, business executives, experts, and everyday people on the front lines, this book explores how we think, how we behave, how we lead, and how we govern our institutions and ourselves to uncover the values-inspired "hows" of twenty-first-century success and significance.

Divided into four comprehensive parts, this insightful book:

  • Exposes the forces and factors that have fundamentally restructured the world in which organizations operate and their people conduct themselves, placing a new focus on their hows

  • Provides frameworks to help you understand those hows and implement them in powerful and productive ways

  • Helps you channel your actions and decisions in order to thrive uniquely within today's new realities

  • Sheds light on the systems of how-the dynamics between people that shape organizational culture-andintroduces a bold new vision for leading and winning through self-governance

The qualities that many once thought of as "soft"-values, trust, and reputation-are now the hard currency of success and the ultimate drivers of efficiency, performance, innova¬tion, and growth.

With in-depth insights and practical advice, HOW will help you bring excellence and significance to your business endeavors- and your life-and refocus your efforts in powerful new ways.

If you want to stand out, to thrive in our fast changing, hyper¬connected, and hypertransparent world, read this book and discover HOW.

Table of Contents

  1. Cover Page
  2. Title Page
  3. Copyright
  4. Dedication
  5. Contents
  6. Foreword
  7. Preface
    1. THE ERA OF BEHAVIOR
    2. HOW GOES GLOBAL
    3. HOW VALUES SCALE
    4. THE RISE OF INSPIRATIONAL LEADERSHIP
    5. THE HUMAN OPERATING SYSTEM
    6. MY JOURNEY
    7. THE PURSUIT OF SIGNIFICANCE
  8. PROLOGUE: Making Waves
  9. Part I: HOW WE HAVE BEEN, HOW WE HAVE CHANGED
    1. INTRODUCTION: THE SPACES BETWEEN US
  10. CHAPTER 1: From Land to Information
    1. LINES OF COMMUNICATION
    2. GETTING FLATTENED
  11. CHAPTER 2: Technology's Trespass
    1. THE TIES THAT BIND US
    2. DISTANCE UNITES US
    3. CAN YOU HEAR ME NOW?
    4. THE AGE OF TRANSPARENCY
    5. THE PERSISTENCE OF MEMORY
    6. THE INFORMATION JINNI IS OUT OF THE LAMP
  12. CHAPTER 3: The Journey to How
    1. JUST DO IT
    2. THE CERTAINTY GAP
    3. THE LIMITATIONS OF RULES
    4. OUTBEHAVING THE COMPETITION
    5. HOW WE GO FORWARD
  13. Part II: HOW WE THINK
    1. INTRODUCTION: THE PARADOX OF JOURNEY
  14. CHAPTER 4: Playing to Your Strengths
    1. HELP
    2. YOU CAN JUDGE A BOOK BY ITS COVER
    3. LOOKING OUT FOR NUMBER TWO
    4. THE EVOLUTION OF WHAT IS VALUABLE
    5. BELIEVE IT
  15. CHAPTER 5: From Can to Should
    1. RULES AS PROXIES
    2. DANCING WITH RULES
    3. ON THE TIP OF YOUR TONGUE
    4. UNLOCKING SHOULD
    5. RISK AND REWARD
  16. CHAPTER 6: Keeping Your Head in the Game
    1. DISTRACTION
    2. SMALL LAPSES, LARGE COSTS
    3. DISSONANCE
    4. DOING CONSONANCE
    5. FRICTION
    6. PUTTING IT IN THE WHOLE
  17. Part III: HOW WE BEHAVE
    1. INTRODUCTION: HOW WE DO WHAT WE DO
  18. CHAPTER 7: Doing Transparency
    1. BEYOND PROXIES AND SURROGATES
    2. ICU, UC ME
    3. THE MARKET DEFINES YOU
    4. SAY YOU ARE SORRY
    5. INTERPERSONAL TRANSPARENCY
    6. SIG, DON'T ZAG
  19. CHAPTER 8: Trust
    1. THE SOFT MADE HARD
    2. HOW HIGH IS THE CEILING?
    3. GOING ON A TRIP
    4. TRIPPING
    5. DOING TRUST
    6. TRUST IS THE DRUG
    7. TRUST, BUT VERIFY
  20. CHAPTER 9: Reputation, Reputation, Reputation
    1. REPUTATION IN A WIRED WORLD
    2. REPUTATIONAL CAPITAL
    3. MISMANAGING REPUTATION MANAGEMENT
    4. A SECOND CHANCE
  21. Part IV: HOW WE GOVERN
    1. INTRODUCTION: INNOVATING IN HOW
  22. CHAPTER 10: Doing Culture
    1. THE SUM OF ALL HOWS
    2. THE SPECTRUM OF CULTURE
    3. THE FOUR TYPES OF CULTURE
    4. FIVE HOWS OF CULTURE
  23. CHAPTER 11: The Case for Self-Governing Cultures
    1. SELF-GOVERNANCE ON THE SHOP FLOOR
    2. FREEDOM IS JUST ANOTHER WORD
    3. TAKING CULTURE FOR A TEST-DRIVE
    4. CLOSING GAPS
    5. VALUES IN ACTION
    6. A JOURNEY TO CULTURE
    7. WHY SELF-GOVERNANCE IS THE FUTURE OF BUSINESS
  24. CHAPTER 12: The Leadership Framework
    1. LEADERSHIP
    2. WALKING THE TALK
    3. THE FIRST FIVE HOWS OF LEADERSHIP
    4. CIRCLES IN CIRCLES (A THOUGHT)
    5. THE LEADERSHIP FRAMEWORK, CONTINUED
  25. Afterword
  26. Hows Matter
  27. Acknowledgments
  28. Notes
  29. Selected Bibliography
  30. Index