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How Twitter Users Can Generate Better Ideas by Steve Borghatti, Brandy L. Aven, Jacomo Corbo, Param Vir Singh, Peter A. Gloor, Coye Cheshire, Andrew Parker, Daniel Z. Levin, Steve Todd, Eoin Whelan, Salvatore Parise

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How Twitter Users Can Generate Better Ideas

New research suggests that employees with a diverse Twitter network — one that exposes them to people and ideas they don’t already know — tend to generate better ideas.

Salvatore Parise, Eoin Whelan and Steve Todd

SUMMER 2015

Innovations never happen without good ideas. But what prompts people to come up with their best ideas? It’s hard to beat old-fashioned, face-to-face networking. Even Steve Jobs, renowned for his digital evangelism, recognized the importance of social interaction in achieving innovation. In his role as CEO of Pixar Animation Studios (a role he held in addition to being a cofounder and CEO of Apple Inc.), Jobs instructed the architect of Pixar’s new headquarters to design physical ...

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