How to Write a Business Plan

12

Preparing a Business Plan to Raise Capital

Learning Objectives

By the end of this chapter, you should be able to:

• List and describe the two basic types of capital and the various alternative sources of each type.

• Identify the six principal sources of equity funding (including search funds and crowdfunding) and describe their advantages and disadvantages.

• Identify the five principal sources of debt funding and describe their advantages and disadvantages.

• Describe specific areas that a business plan must address to satisfy investors and lenders.

• List the three most important factors that a company must consider when deciding how to ...