The First Examination
How to Write a Business Plan, Fourth EditionCourse Code 95079
INSTRUCTIONS: Record your answers on the scannable answer form enclosed with this course. Please follow the directions on the form carefully. Be sure to keep a copy of the answer form for your records. No photocopies will be graded.
1. A statement with a measurable outcome and time frame is called a(n):
(a) mission.
(b) goal.
(c) objective.
(d) strategy.
2. The purpose of a key customer sales analysis is to determine _________customers buy.
(a) what
(b) where
(c) why and how much
(d) how often
3. A company’s financial strategy should focus on asset management, debt management, liquidity, and:
(a) equity.
(b) cash flow.
(c) sales and revenues.
(d) investments. ...
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