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How To Write A Business Plan, Fourth Edition by James C Kauss, Peter D Schiffrin, Edward T Crego

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5Setting Goals

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Learning Objectives

By the end of this chapter, you should be able to:

•  List and describe the characteristics of effective goal statements.

•  Identify the specific areas for which a company should develop goals.

•  Explain how the results of the situational diagnosis are used to develop goals in each area relevant to the company’s operations.

•  Explain how to reconcile conflicting goals into a coherent, consistent set of goals.

The situational diagnosis establishes an informational framework that allows the company to make informed decisions about its future. These decisions need to be made within the context of the company’s ...

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