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How To Write A Business Plan, Fourth Edition by James C Kauss, Peter D Schiffrin, Edward T Crego

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2Diagnosing the Internal Capabilities of a Company

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Learning Objectives

By the end of this chapter, you should be able to:

•  Define the outcome or types of analyses that should result from a situational diagnosis.

•  List the questions that should be answered in an analysis of a company’s market, production or service, R&D, organization and management, and financial strategies.

•  Complete an internally focused analysis of a company’s operations.

•  Explain how to use the results of an operational analysis to identify the strengths and weaknesses of a company’s current operations.

Chapter 1 identified the six steps that should be followed in developing ...

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