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How to Write Reports and Proposals, 4th Edition

Book Description

With checklists, exercises and examples How to Write Reports and Proposals is essential reading and will help you achieve effective writing techniques.

Table of Contents

  1. Cover
  2. Title Page
  3. Contents
  4. Acknowledgements
  5. A note on this new edition
  6. Introduction: pitfalls and opportunities
  7. 1    What makes good business writing?
    1. The hazards of communication
    2. Pitfalls: serious, and very serious
    3. Why have a report?
    4. Readers’ expectations
    5. Readers’ perspective
    6. Powerful habits
    7. Earning a reading
    8. Inappropriate standard documents
    9. Clear intention
    10. Achieving absolute clarity
    11. The rewards of excellence
    12. A significant opportunity
  8. 2    Creating a good report
    1. Defining the report
    2. Setting clear objectives
    3. A sound structure
    4. First, the beginning
    5. The middle
    6. The end
    7. After the end
  9. 3    Preparing to write
    1. Why this report?
    2. Research prior to preparation
    3. A systematic approach
    4. Shaking off old habits
  10. 4    The power of language
    1. Cultivating an appropriate writing style
    2. Readers’ expectations
    3. Readers’ dislikes
    4. The writer’s approach
    5. Use of language
    6. Making language work for you
    7. Careful selection of language
    8. Mistakes to avoid
    9. Following the rules
    10. Style
    11. Technological dilution
  11. 5    Making numbers clear
    1. The nature of numbers and number ‘blindness’
    2. Action to avoid number blindness
    3. Methods of presenting numbers clearly
    4. The contribution of language
  12. 6    Making proposals persuasive
    1. A cumulative process
    2. A key stage
    3. Persuasive technique
    4. The don’ts
    5. The dos
    6. Quotations versus proposals
    7. Choice of format
    8. Timing
    9. Proposal content
    10. Checklist
    11. Covering letters
    12. The presentation of proposals
    13. Earn attention
  13. 7    The contribution of layout and presentation
    1. How the pages look
    2. Graphic emphasis
    3. The exhibits
    4. Other options for inclusion
    5. Overall packaging
  14. Afterword
  15. Copyright