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How to Write a Business Plan, 5th Edition

Book Description

Provides the expert guidance needed to produce an effective plan, whether it is to raise finance, sell a business or develop a specific project.

Table of Contents

  1. Cover
  2. Title Page
  3. Contents
  4. Introduction
  5. 1    The structure of the plan
    1. Using appendices
  6. 2    Summary
  7. 3    The business background
    1. The business
    2. What is the product or service?
    3. The markets
    4. Supply
    5. How did you get here?
  8. 4    The market
    1. Overview
    2. Market structure
    3. Competitors
    4. Customers
    5. Distribution
    6. Trends
    7. Competitive advantage
    8. Market segmentation
    9. Differentiation
    10. Pricing
    11. Barriers to entry
    12. Big changes and new technologies
    13. Examples of market change
    14. Mixed strategies
  9. 5    Operations
    1. Differencies
    2. Processes
    3. Control
    4. Experience
    5. Supply
    6. Systems
    7. Location and environment
    8. Regulatory control
  10. 6    Management
    1. The essential difference
    2. What skills are required?
    3. Organization structure
    4. Demonstrating control
    5. Management
  11. 7    The proposal
    1. Explain
    2. The proposition
    3. Why will you succeed?
    4. Ask for what you want!
    5. What have you invested?
    6. Second round finance
    7. Closing the deal
    8. The exit
  12. 8    The forecast
    1. The sales forecast
    2. Costs
    3. The five-year forecast
    4. Reviewing the plan
    5. Sensitivity
    6. Key assumptions
    7. Explain important points
  13. 9    Financial information
    1. Profit and loss account
    2. Cash forecast
    3. Sensitivity
    4. Break-even
    5. Funding
    6. Reconciling and checking
    7. Timing
    8. Balance sheet
    9. Trends
    10. Some important terms
  14. 10    Risks
    1. What did we get wrong?
    2. Long term versus short term
    3. Focus on the big stuff
    4. Don’t forget the everyday stuff
  15. 11    Legal issues and confidentiality
    1. Confidentiality
  16. 12    Selling your business
    1. Explain why you are selling
    2. Emphasize the great opportunities for the business
    3. Don’t waste time illustrating that sudden upturn in business expected imminently
    4. Do you include a forecast?
    5. Who is the buyer?
    6. Holding back information
    7. Due diligence
    8. Do you own what you are selling?
  17. 13    Improve performance with a business plan
    1. Planning is not budgeting
    2. Strategic vision and action
    3. Creating strategy
    4. Planning for people
    5. Practicalities
  18. 14    Using business plans for bidding
  19. Appendices
    1. 1. The confidentiality letter
    2. 2. Reconciling profit and cash flow
    3. 3. The cash forecast
  20. Copyright