Book description
How to Work the Film & TV Markets takes independent filmmakers, television and digital content creators on a virtual tour of the entertainment industry’s trade shows — the circulatory system of the entire global media landscape. This book highlights the most significant annual events around the world, details a dossier of all the players that frequent them and examines all the elements that drive the market value and profitability of entertainment properties. In-the-trenches insights from our modern, real-world marketplace are contextualized into immediately implementable practical advice. Make the most of your finite investments of funds, time and creative energy to optimize your odds for success within the mainstream, business-to-business circuit but learn how to select, apply and scale prudent, proven principles to drive your own Do-It-Yourself/Direct-to-the-Consuming-Crowd fundraising, distribution and promotional success.
Heather Hale demystifies these markets, making them less intimidating, less confusing and less overwhelming. She shows you how to navigate these events, making them far more accessible, productive — and fun!
This creative guide offers:
- An in-depth survey of the most significant film, TV and digital content trade shows around the world;
- An overview of the co-production market circuit that offers financing and development support to independent producers;
- An outline of the market-like festivals and key awards shows;
- A breakdown of who’s who at all these events — and how to network with them;
- Hot Tips on how to prepare for, execute and follow up on these prime opportunities;
- Low-budget key art samples and game plans;
- A social media speed tour with a wealth of audience engagement ideas.
Visit the book’s space on www.HeatherHale.com for additional resources and up-to-date information on all these events.
Table of contents
- Cover
- Title
- Copyright
- Dedication
- Contents
- List of Figures
- List of Tables
- Preface
- Acknowledgments
- List of Contributors
- Introduction
- PART I THE MARKETS
- PART II THE GLOBAL FILM INDUSTRY
- THE FILM MARKETS
- PART III THE WORLDWIDE TELEVISION AND DIGITAL MEDIA BUSINESS
- THE TV MARKETS
-
PART IV CO-PRODUCTION MARKETS
- Chapter 15 CineMart (IFF Rotterdam Co-Production Market)
- Chapter 16 Berlinale Co-Production Market
-
Chapter 17 Other Major Co-Production Markets
- Asian Project Market
- Beijing Film Market
- Boat Meeting
- CPH:FORUM
- CineLink Co-Production Market
- DISCOPRO
- Europe-Latin America Co-Production Forum
- Frontieres International Co-Production Market
- Holland Film Meeting Co-Production Platform
- IFP No Borders International Co-Production Market
- IDFA Forum (Docs for Sale/IDF Amsterdam)
- Moscow Business Square
- Paris Co-Production Village
- Arc 1950 Coproduction Village
- Sofia Meetings and Balkan Screenings
- TorinoFilmLab
-
PART V BEFORE: PREPARATION
- Chapter 18 Start with the End in Mind
- Chapter 19 Know Your Product
- Chapter 20 Know Your Target Audience(s)
- Chapter 21 Polish Your Pitch and Marketing Materials
-
Chapter 22 Develop Key Art
- Key Art Versus Concept Art
- Placeholder Key Art
- Low-Budget Key Art Strategies
- Teasers vs. Payoffs
- Key Art Before Actors Are Attached
- Raw Assets
- Key Art Comps
- Focus Groups and Gender Preferences
- Good, Fast, Cheap: Pick Two
- Facebook and Twitter Banners and Avatars
- One Sheets
- Market Catalog
- Video
- Vision Statement
- Awesome Verbal Pitch
- Chapter 23 What Goes Into a Pitch Package?
-
Chapter 24 Gearing Up For Each Event
- Research the Event
- Who Are You Looking to Meet?
- Research Your Prospects
- Research the Other Attendees
- Create Your Hit List
- Start Doing Research
- Study Each Company's Website
- The Right Titles for Your Hit List
- Finding the Right Sales Agent for Your Project
- Sort, Rank and Order Your List
- Plan and Prioritize Your Market Goals and Schedule in Advance
- Badge Buying Advice
- Business Cards
-
PART VI DURING: AT THE MARKET
- Chapter 25 Prudent Market Scheduling and Logistics
- Chapter 26 Taking Meetings at the Market
- PART VII AFTER: FOLLOW-UP
-
PART VIII IMPORTANT ANNUAL ANCILLARY EVENTS
-
Chapter 28 Top Ten Market-Like Film Festivals
- Festival de Cannes
- Toronto International Film Festival
- Sundance Film Festival
- Sundance Institute Labs
- Venice Film Festival
- Berlinale (Berlin International Film Festival)
- SXSW (South by Southwest)
- Tribeca Film Festival
- International Film Festival Rotterdam
- Sofia International Film Festival
- Palm Springs International Film Festival
-
Chapter 29 Globally Significant, Pedigree-Building Film Festivals
- AFIFEST
- Austin International Film Festival
- BANFF
- Beijing International Film Festival
- Buenos Aires International Independent
- Film Festival (BAFICI)
- Busan International Film Festival
- Champs--Élysées Film Festival Industry Days
- Flong Kong International Film Festival
- Les Arcs European Film Festival
- Los Angeles Film Festival
- Munich Film Festival
- New York Film Festival
- Raindance
- San Sebastian Film Festival
- Singapore International Film Festival (SGIFF)
- Telluride Film Festival (Colorado, USA)
- Tokyo International Film Festival
-
Chapter 30 Television Festivals
- ATX Television Festival
- Banff World Media Festival
- Celtic Media Festival
- Edinburgh International Television Festival
- FESPACO (The Festival PanAfricain du Cinéma et de la television de Ouagadougou)
- Festival International de Programmes Audiovisuels
- FesTVal Spain
- ITVFest (Independent Television Festival)
- Monte-Carlo Television Festival
- New York Television Festival
- SCAD's aTVFest
- SeriesFest
- VerCiência Brazil
- Chapter 31 International Documentary Festivals
- Chapter 32 Awards Shows
- Chapter 33 Overlapping Industries' Events
- Chapter 34 Significant Consumer Events
- Chapter 35 Denouement
-
Chapter 28 Top Ten Market-Like Film Festivals
- Index
Product information
- Title: How to Work the Film & TV Markets
- Author(s):
- Release date: July 2017
- Publisher(s): Routledge
- ISBN: 9781317626916
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