18Cross-Cultural Persuasion
Because the world gets smaller every day
“When in Rome, do as the Romans do.” Not “When in Rome do as the Romanians do.”
In our global economy, there’s a good chance you’ll be buying or selling a product or service from someone you never met. Someone who works for a company that you’ve never visited.
When negotiating a deal or settling a dispute, instead of racing to the airport, you’ll probably seek resolution by telephoning, e-mailing, or electronically conferencing. Whether you’re sitting at a keyboard or at a negotiating table, the basics are the same. And the task is the same: to influence a desired outcome.
Sorry, there’s no “one size fits all” approach. No, it’s not enough that you have a warm smile. Not enough ...
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