Because the world gets smaller every day
“When in Rome, do as the Romans do.” Not “When in Rome do as the Romanians do.”
In our global economy, there’s a good chance you’ll be buying or selling a product or service from someone you never met. Someone who works for a company that you’ve never visited.
When negotiating a deal or settling a dispute, instead of racing to the airport, you’ll probably seek resolution by telephoning, e-mailing, or electronically conferencing. Whether you’re sitting at a keyboard or at a negotiating table, the basics are the same. And the task is the same: to influence a desired outcome.
Sorry, there’s no “one size fits all” approach. No, it’s not enough that you have a warm smile. Not enough ...