Because long-term relationships deserve special care and handling
In this chapter, you’ll discover the way to win long-term results and preserve relationships that you can’t turn your back on. So here it is, a self-persuasion strategy to finesse family, friends, and coworkers.
Recall meeting Sue, the daughter who argues nightly with her parents about homework? Let’s continue where we left off in Chapter 6.
Your argument can threaten, bribe, plead, cajole, intimidate—plays that won’t cause Sue to change. Studying just to make Mom and Dad happy isn’t change. Sue will only truly change when it’s in her self-interest to change. When she wants to adopt a new attitude about schoolwork; when she believes it’s ...