9Cinch Consent
Because it’s now time to slam-dunk your win
People act and react in highly predictable ways as they quest to satisfy their emotional needs.
In this chapter you’ll discover how to awaken, trigger, and stimulate conscious and subconscious emotional needs—needs that can be satisfied by your argument’s desired outcome. You will also learn how to cinch consent with your “call for action.”
A Lesson From an Airport Men’s Room
Because you want to create and direct energy
Call them tendencies. Predispositions. Impulses. Our preprogrammed subconscious responses to what goes on around us.
Some tendencies come naturally….
Negri’s Occidental Hotel is located in Sonoma County, California. A bold sign above the urinals in its men’s room reads: ...
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