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How to Win Any Argument, Revised Edition by Robert Mayer

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9Cinch Consent

Because it’s now time to slam-dunk your win

People act and react in highly predictable ways as they quest to satisfy their emotional needs.

In this chapter you’ll discover how to awaken, trigger, and stimulate conscious and subconscious emotional needs—needs that can be satisfied by your argument’s desired outcome. You will also learn how to cinch consent with your “call for action.”

A Lesson From an Airport Men’s Room

Because you want to create and direct energy

Call them tendencies. Predispositions. Impulses. Our preprogrammed subconscious responses to what goes on around us.

Some tendencies come naturally….

Negri’s Occidental Hotel is located in Sonoma County, California. A bold sign above the urinals in its men’s room reads: ...

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