Contributing Author
Amanda G. Watlington, Ph.D., APR
Amanda is the founder of Searching for Profit, a search marketing strategy consultancy. Prior to founding Searching for Profit, Amanda was director of research for a leading Search Engine Optimization firm, assistant professor of Business at a midwestern college, and held leadership positions in marketing strategy, public relations, and healthcare publishing.
Amanda’s creativity and expertise enabled her to develop patented language-based analytic tools and methodologies to support search engine marketing campaigns. She is a renowned expert on query behavior, query construction, and “the psychology of search.”
As an internationally recognized speaker, she has led sessions on search marketing, ...
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