Technical Editor

Chris Sherman

Chris Sherman is president of Searchwise LLC, a Boulder, Colorado-based Web consulting firm, and executive editor of SearchEngineLand.com. Chris is also chair and organizer of Incisive Media’s international Search Engine Strategies conferences.

Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 1998 to 2001, he was the Web search guide for About.com. Chris holds a master’s degree in Interactive Educational Technology from Stanford University and a bachelor’s degree in Visual Arts and Communications from the University of California, ...

Get How to Win Sales & Influence Spiders: Boosting Your Business & Buzz on the Web now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.