Index
A
About Us section, posting press information on, 88
accidental marketing, 180
action, calls to, 33
ad-matching mishaps, 163–164
ad publishers
click fraud and, 142–143
controlling, 156–157
profiting as, 165–167
adCenter, 134
addresses, Web. See Uniform Resource Locators
adware, 164–165
affiliate fees, 115
affiliate management software, 122–123
affiliate networks, 118–121
affiliates
as spammers, 113–114
benefits of, 113
communicating with, 124–127
conflicts with, 115–118
cross-selling as, 127–129
described, 113
homegrown teams, 121–123
joining affiliate networks, 118–121
success stories with, 130–131
tips to remember, 124, 131, 132
top mistake marketers make with, 124
AffiliateShop, 122
Alexander, doug, 90–91
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