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How to Win Sales & Influence Spiders: Boosting Your Business & Buzz on the Web by Catherine Seda

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9. Reaching Out Through Contextual Advertising

Want massive exposure on the Web without massive upfront work? Contextual advertising may be your answer. Using this strategy, your text or graphical ad can be instantly displayed on hundreds or thousands of Web pages deemed relevant for your ad. Is getting online exposure really this simple? It sure is.

Companies such as ContextWeb, IndustryBrains, Quigo, and Vibrant Media display your ad on sites (and blogs) belonging to their ad publishers. So do several search engines such as Kanoodle, Google (Google AdSense), Yahoo! (Yahoo! Publisher Network), and soon Microsoft.

Contextual advertising is a huge time-saver. You don’t have to work with individual publishers. Through one program, your ad immediately ...

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