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How to Win Sales & Influence Spiders: Boosting Your Business & Buzz on the Web by Catherine Seda

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6. Connecting Through E-Mail

Growing your e-mail list is the most powerful and profitable Internet marketing strategy (although getting subscribers to your news feed is becoming a close contender). With a click of the Send button, you can instantly broadcast your message to subscribers who want you to contact them. What’s better than that?

Marketing to your own e-mail list, when done right, is really a blend of advertising and public relations. It’s advertising because ultimately you’re selling something. That’s why this chapter is in Part II. Yet, it’s public relations when you offer valuable information that is not part of your sales pitch. This advertising/PR combination helps you connect better with your e-mail subscribers and create a community ...

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