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How to Win Sales & Influence Spiders: Boosting Your Business & Buzz on the Web by Catherine Seda

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5. Broadcasting Your Message

Getting quoted by the press offline is great. Getting quoted by the press online is even better. That’s because the benefits of online media coverage are the same as they are for online articles. Online publicity from the press:

• Has sticking power.

• Improves your organic search engine rankings.

• Drives prospects to your Web site now.

However, there’s a big difference. Writing Web articles gives you immediate exposure, and it improves your expert status. But getting quoted in a major news outlet gives you instant authority. You’ve been interviewed because you are the expert—or so the public assumes.

I’m not suggesting that you skip writing Web articles to hunt down journalists instead. Oftentimes, your articles ...

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