O'Reilly logo

How to Win Sales & Influence Spiders: Boosting Your Business & Buzz on the Web by Catherine Seda

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

3. Blogging for Business

Everyone seems to have a blog. Your colleagues, your cousin, even your cat. Will your business die without one? No. Can a blog boost your business? Absolutely.

That is, if you create a smart blog marketing strategy. Otherwise, a blog is nothing but noise. Why? Because there are literally thousands of new blogs being created each day in the blogosphere, the universe of blogs. Just as with a Web site, you need to make your blog stand out from the crowd.

A blog, short for weblog, is an online journal published for the public to read. Typically, the author updates it frequently. At first glance, it looks like a Web site. Look closely, and you’ll probably notice many fairly short posts organized by date. That’s a blog. You ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required