3. Blogging for Business
Everyone seems to have a blog. Your colleagues, your cousin, even your cat. Will your business die without one? No. Can a blog boost your business? Absolutely.
That is, if you create a smart blog marketing strategy. Otherwise, a blog is nothing but noise. Why? Because there are literally thousands of new blogs being created each day in the blogosphere, the universe of blogs. Just as with a Web site, you need to make your blog stand out from the crowd.
A blog, short for weblog, is an online journal published for the public to read. Typically, the author updates it frequently. At first glance, it looks like a Web site. Look closely, and you’ll probably notice many fairly short posts organized by date. That’s a blog. You ...
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