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How to Win Sales & Influence Spiders: Boosting Your Business & Buzz on the Web by Catherine Seda

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1. Winning the SEO Battle

Search engine marketing is on fire. It’s still one of the most cost-effective ways for businesses to attract new customers online. Unfortunately, it’s become a fierce fight among marketers battling to maintain top positions while squeezing higher profits from their campaigns. Attracting profitable customers isn’t the only benefit of getting top positions, however.

Many members of the media start their research with a keyword search. Companies at the top get the interview. Those that lack search engine visibility miss connecting with the press, as well as prospects.

For these reasons, understanding search engine optimization is key to everything else you do online. As a search marketing insider for over 10 years, I’ve ...

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